Take the 2 Mile Challenge and help the Alliance earn $25,000!
Bolstered by a $25,000 grant from CLIF BAR, the Alliance for Biking & Walking is playing a key role in a national effort to replace short car trips with bike travel.
The 2 Mile Challenge was inspired by a little-recognized fact: 40 percent of urban trips are less than two miles. Ryan Mayo, Brand Experience Manager for CLIF BAR, said the energy bar company was staggered by that statistic. So it came up with a creative competition to encourage consumers to stop driving and start cycling.
To lead the charge in the 2 Mile Challenge, CLIF BAR selected three nonprofit organizations that work to advance sustainable transportation options. Each nonprofit was awarded $25,000 and assigned to represent one of three national teams: Gold, Blue, or Red.
The Alliance for Biking & Walking is going for the Gold - and we need your pedal-powered movement to earn another $25,000!
Sign up for the 2 Mile Challenge and pledge your support to the Gold Team. If you're an organization leader, encourage your members to get involved, too! As you park your car and hop on your bicycle, log your travel online. Each trip on a bicycle will add to the point total for their team. At the end of October, an additional $25,000 grant will be awarded to the team with the most logged miles.
The Alliance will use the $25,000 grant from CLIF BAR to support its Winning Campaigns Trainings and also assist in the development and launch of the Guide to Funding Biking and Walking Projects, an upcoming Alliance publication.
Support the Alliance, take the challenge and join the Gold Team at http://www.2milechallenge.com.
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